the year of Niche Job Board Networks
I've always liked the jobs space.. well at least since 1999 when I first got into it. And so it's great to see the onslaught of companies that are trying to provide better products and services these past few years (JobThread included). At the end of the day, jobs are a basic necessity and have a huge impact on quality of life. Better jobs, better lives, more growth.. a better world. (Yes, it's true, I am that sappy.)
Last year, I said that it was the Year of Little Job Boards. And it was and this year is starting out that way, too. More and more little job boards. Most of the online jobs space is online recruitment advertising.. and that's one of the things that the web can do well.. provide targeted advertising. And that seems to be the best direction for online recruitment right now, helping companies reach the people they need to hire. Reach those people where they live: online.
So, this year looks to be the year the niche job board networks really take off. By that I mean, having niche sites, publishers, blogs, organizations band together into networks to combine and collectively leverage their audience reach. One example of that is (beware: plug coming) the Open Source Technology Group (OSTG), who has combined job boards for Slashdot, Linux.com, IT Managers Journal, Freshmeat and Newsforge so that they are all linked together and leverage the 9 million programmers and IT folks that visit their sites. (JobThread powers this network.)
Last year, I said that it was the Year of Little Job Boards. And it was and this year is starting out that way, too. More and more little job boards. Most of the online jobs space is online recruitment advertising.. and that's one of the things that the web can do well.. provide targeted advertising. And that seems to be the best direction for online recruitment right now, helping companies reach the people they need to hire. Reach those people where they live: online.
So, this year looks to be the year the niche job board networks really take off. By that I mean, having niche sites, publishers, blogs, organizations band together into networks to combine and collectively leverage their audience reach. One example of that is (beware: plug coming) the Open Source Technology Group (OSTG), who has combined job boards for Slashdot, Linux.com, IT Managers Journal, Freshmeat and Newsforge so that they are all linked together and leverage the 9 million programmers and IT folks that visit their sites. (JobThread powers this network.)
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